Showing posts with label talent consultant. Show all posts
Showing posts with label talent consultant. Show all posts

Sunday, February 1, 2015

Light the Lights




Me.
Life amazes me. Ten years ago, I had changed the date of my wedding from September 10 to April 9. I was still acting-- I had just landed the role of the Mother Superior in the musical "Nunsense" at Clare Rose Playhouse in Patchogue, NY. My husband-to-be was working the midnight shift as a police officer. We had just purchased a townhouse in Middle Island a few months earlier. There were two things that I knew would not change: my love for my husband and my love for acting.

Well, I was wrong about both of those things. 

Not to sound cheesy, but my love for my husband has only grown and gotten stronger. It certainly did change, especially last summer when I almost lost him. Having our twins strengthened our love for one another-- It forced us to work as a team more. I know way more about him now than I did ten years ago. Yes, there are things that are annoying about him, but I love him no matter what.  I can't picture my life without him.

I thought that was howI would feel about acting for the rest of my life.  I never thought that anything would ever take the place of it. Ever. Yes, I stopped acting in 2007 so that I could get pregnant via IVF. Once we had the twins, I said I would go back to it when they were five. I did some voiceover jobs here and there, but I never got back into it. 

Dat face. (Charles, my son)
I never expected my son to tell me that he wanted to be an actor when he was five. As you may already know, he is the reason why I got into talent management. Never did I expect that in a mere 17 months I would have nearly 300 people on my talent roster. Never did I expect to have a staff of four other people and three interns. Never did I expect requests for me to expand to Chicago, New England, Texas, Atlanta and even Los Angeles.

Never did I expect to find something that would replace my love of acting.

One of the biggest things that I love about my company is the face that I help people-- especially kids-- go after their dreams. A mom told me that she and some other mothers in my company have dubbed me "The Dream Maker." You have no idea how that makes me feel. My company is called Cain Talent, and we somehow came to calling the people on my roster "Cainiacs." We even have an official sweatshirt. Heck, Stephen Spielberg has referred my company to producers. That's saying something about Cain Talent. That's saying something about the people of Cain Talent, especially those on my roster.

Don't get me wrong-- I'm not bragging. I'm just so pleased with the way that everything has turned out. I know that I have a reputation for being really strict and having a hot temper... I don't mind. I don't need any more friends. I don't need people to LIKE me; I just need them to like my WORK. I have extremely high standards for the people on my roster, and they all know it. I have a reputation for being tough. I know that people talk behind my back. I am very much "what you see is what you get" when it comes to my personality. I'm honest to a fault-- And that's why Casting Directors, Casting Companies and Production Companies choose to work with my company over so many others out there. They know that they can count on whomever I refer to them. My talent is able to use my reputation to further their careers. And, again, I don't mind it one bit. That's part of talent management-- Building reputations of my talent so that they go further in the entertainment industry.

Gabe saying thanks to contributors.
Speaking of helping my talent go further in the entertainment industry, three of the kids on my roster (ages 10 and 11) received their Must-Join letters from SAG-AFTRA. In order to help their families get the $3200 for their children to join this prestigious union (of which, by the way, I have been a member for the past 13 years), I set up GoFundMe.com fundraisers. That way, people can contribute whatever they would like so that the financial burden is lifted off of these parents. I've been criticized for this, but I really don't care... I constantly see people running GoFundMe campaigns for trips for their kids, money for items they lost, etc. Who is to say that I can't do this for my talent? It's not fair. Frankly, if you don't want to contribute, then don't contribute.  No one is forcing you to. However, don't criticize openly, because then you will deter others that want to contribute from contributing. I have over 3500 followers. This blog has over 5000 unique views. It would be so nice if people could support one another rather than criticize. Yes, these kids might not have terminal illnesses or anything to that effect, but they DESERVE support. They are hard working children. CHILDREN. I mean, these kids weren't even born when I first became interested in show business. Their careers are moving so rapidly, and people have the change to help them.

Isabella, our first SAG-AFTRA kid
The first child that became a Must-Join with SAG-AFTRA was Isabella. Her GoFundMe.com campaign to raise $3200 was successful and completed in SIXTEEN days! She is the first Cainiac to actually join SAG-AFTRA, funded by our efforts. I (and the rest of my company) am so proud to have been able to make a difference in this kid's life. People pulled together and contributed what they could... It was absolutely amazing to see how fast  it happened for her. The money was deposited into the company bank account, we wrote a check and signed an agreement with Bella's mom, then she went into NYC and had her join the union. It was absolutely uplifting and amazing. This is something that Bella and her family are going to remember for the rest of their lives. Who knows where Bella's career might go? We will support her as much as we can, guide her, help her and encourage her to follow her dreams. We will be there to catch her when she falls, lift her up when she gets knocked down, applaud her at her successes... The same way we will for ALL of our talent.

People usually don't see this "soft" side of me, so I might as well let it all out now. I am extremely fortunate to be in my position. I watch these kids (and even some adults) grow into successes. I light the way for them. I set the path for them to follow. I give them what they need in order to become a success. Can they do it without me? Probably. I'm not patting myself on the back by any means. I'm just saying how cool it is for me to have a hand in what all of these people are doing. It makes me feel very special.

If you'd like to support Gabriel's GoFundMe campaign, you can CLICK HERE. If you'd like to support Gunnar's GoFundMe campaign, you can CLICK HERE.  If you don't want to make a choice and just want to contribute to the SAG-AFTRA fee for one of our kids that makes it, you can CLICK HERE.

You can also learn more about our Cainiacs and how you can become one by watching our latest YouTube video. And, if you'd like to buy the 2015 Cainiac sweatshirt, just visit our sales page by February 28.

Monday, October 27, 2014

Meeting People Halfway

A Paparazzi pic of some Cain Talent
boys with Jake Gyllenhaal, as seen on
 JustJared.com
I have heard people saying over and over that Cain Talent is a "scam" and that people shouldn't pay to be a part of a talent agency. Well, they're half-right. While Cain Talent is NOT a scam, they absolutely shouldn't pay to be a part of a talent agency.
 
Cain Talent has never been a talent agency.  We never were a talent agency. We never will be a talent agency. Cain Talent is a talent management and consultation company. I have told this to people over and over and over again. For some reason, it doesn't get through to them. They just don't understand the difference. (You can read about the difference in my previous blog entry and even other entries before that.)
 
In speaking with my fabulous assistant Shannon, I came up with the idea of the Cain Talent Test Drive. People are hesitant to fully join my talent roster because they listen to gossip. So, I decided to meet them halfway.
 
With the Test Drive, people are able to sign up to see exactly what Cain Talent can do for them when it comes to the entertainment industry. No one on the Cain Talent staff should be expected to work for free-- EVER. So, I came up with this idea to meet people halfway. People get to see what Cain Talent can do for them without fully registering, and I get to show people that Cain Talent isn't a scam after all.
 
There are a few catches, of course:
 
1) People can only take ONE Test Drive.
 
2) Once you get a paying job, your Test Drive is over.
 
3) The Test Drive is only people living or willing to work in the NY Metro Area: Manhattan, Staten Island, Brooklyn, Bronx, Queens, Westchester and even some parts of Long Island, Rockland County and New Jersey.
 
Shannon and I think that this is a great idea. Parents will be getting the sage advice from Shannon about setting up trust accounts and applying for the full permit. She will also help parents get the temporary permit when it is needed. You get to see how we work, you get your money back and we get to show people that we aren't a scam.
 
Sometimes I scare myself with the ideas I come up with.

Tuesday, September 16, 2014

We'll Have A Real Good Time!

The world is filled with what I like to call "Dream Stealers." These individuals aren't happy with what they have, so they try to take away the dreams of others. They don't know how to dream. Instead, they choose to attempt to cause problems for others. They try to put themselves in a position where others listen to them, then feed them whatever ideas that they have as truth and fact. They scare people into making decisions that they don't understand.
 
Dream Stealers are the gossips of the world. They are the ones that cause panic. These people are the types to stand up in a movie theater and yell "FIRE!" just to see others react. They're know-it-alls, and convince people that don't understand things that what they say is correct and true.
 
Dream Stealers are abundant in the entertainment industry. They especially latch onto and steal the dreams of parents that have high hopes for their children to be on TV or in the movies. They give advice - whether it is wanted or not - to do what THEY think the kids should do. Often times, these parents have no one else offering them advice and guidance, and their kids lose out.
 
My son, Charles. (Photo: K. Abernethy)
Take my company, for instance. I created Cain Casting & Talent Management because my son wanted to be on TV after seeing me in an episode of Malcolm in the Middle. As a former actor, I knew exactly what I needed to do in order to get him cast in something. I didn't have Cain Casting then. But since I had been involved in the entertainment industry since I was 7 years old, I knew exactly what to do. He landed a commercial for Digital Steam Workshop, which you can view here. Then, I submitted him for a stock photography shoot, which he also ended up landing. My friend asked me if I could submit her kids for work, and THEY ended up getting stuff. And so Cain Casting & Talent Management was born.
 
Cain Casting & Talent Management is NOT a talent agency. The definition of a talent agency is as follows: A talent agent, or booking agent, is a person who finds jobs for actors, authors, film directors, musicians, models, film producers, professional athletes, writers, screenwriters, broadcast journalists, and other people in various entertainment or broadcast businesses.  (Definition taken from Wikipedia.)
 
Do I find work for my talent? Absolutely. However, that is where the work stops for talent agencies. Cain Casting & Talent Management does waaaaay more than get talent work. (And, in reality, I'm not the one getting them the work... Casting Directors ask me if I have anyone on my roster that would fit certain roles, and I send them who I have. THEY decide who they want. THEY are the ones that hire. The checks get sent directly to the talent, not to my company.) 
 
A headshot that looks like me (Photo: K.A.)
I was represented by the Wallis Agency when I was a professional actress in Los Angeles. They gotone audition. All of my acting friends there told me that  I needed to get a manager, but I had no idea how to do so. I got myself more auditions and work than Wallis ever did. I did, however, spend a shitload of money on pictures that didn't even look like me, touch ups, printed resumes and a hair cut at a salon I never would have gone to-- All at my agent's instruction. I seriously spent at least $1000 on photos that are collecting dust in my basement-- A helluva lot of money for someone just starting out as an actor. Considering my father was (still is, I believe) a movie director and was the one that got me in the Wallis Agency in the first place, I thought I was doing the right thing. However, when my agent sent me out on a non-union audition - the ONLY audition she ever got me - and I was a member of SAG-AFTRA, I knew that there was a problem.
me
 
Cain Casting & Talent Management IS a talent management company. The definition of a talent management company is as follows: A talent manager, also known as an artist manager or band manager, is an individual or company who guides the professional career of artists in the entertainment industry. The responsibility of the talent manager is to oversee the day-to-day business affairs of an artist; advise and counsel talent concerning professional matters, long-term plans and personal decisions which may affect their career. (Definition taken from Wikipedia.)
 
I manage everything for the talent on my roster. I've hired three people (Joe, Shannon and Sally) to do the same. We manage the careers of people in the NY metro area, New England, Chicago and the Southeast. We help our talent grow their careers. We lay the foundation for them upon which they can build a terrific career in the entertainment industry. We tell them what to do and what not to do. I personally speak from experience, as I have been on BOTH sides of the camera.  (Don't believe me? Check out my IMDB page.)
 
Cain Casting & Talent Management IS a talent consultation company. The definition of a talent consultant is as follows: A talent consultant works as a go-between, brokering deals between performers and production companies. Along with brokering working contracts with movie, record and television studios, the talent consultant also negotiates a pay agreement for the performer. Typically, the talent consultant provides a photo, called a head shot, or a demo tape to studio representatives in an attempt to get a casting call or audition for clients. The talent consultant maintains contact with the client and the studios and attempts to keep the client's name in front of industry movers and shakers. (Definition taken from WiseGEEK.)
 
You see? Cain Casting & Talent Management does both management and consultation services. Our company's fee is $500 flat. That is the consultation service fee. We receive 10% of our talent's earnings after they earn $750. Talent Managers usually take 15% - 20%, but we take less because we try very hard to get our talent signed by agencies. If a talent agency is taking 10% and my company is taking 20%, that means that the talent is only going to get 70% of their earnings. That's a pretty big hit! We like to be fair.
 
So, why am I writing all of this?
 
There is a FaceBook group called NE Kids Actors Group. One of the volunteers of this group is a woman named Rosemary. Until recently, their "group attorney" was a woman named Lisa. Unfortunately, (in my opinion) these two women are Dream Stealers. They wrote a diatribe about how Cain Casting & Talent Management is "an illegal operation," even though neither one of them have ever had any interactions with me whatsoever. The group had 682 members at the time. Check out what was posted by another volunteer admin in the group:
 





 
This was posted for everyone to see. I tried to speak with the women that were running the group. What she wrote about my company is completely untrue. In that post, she encouraged people NOT to work with me. She was making damaging accusations about Cain Casting & Talent Management. She was dragging my name through the mud. This is called libel. (Definition of Libel: a published false statement that is damaging to a person's reputation; a written defamation.) Since Cain Casting & Talent Management IS NOT a talent agency, it does not need licensure. (Apparently, this woman also thinks I'm stupid enough to not look into a business type before creating a business in the first place...)  The sad thing is that she was preaching to parents that didn't know any better. Parents that that I could actually help with their kids' careers in show business. 
 
Again, I had never dealt with Lisa. Ever. She was not a part of my company. She never hired any of the people on my talent roster. I had never even spoken with her. How did she know about Cain Casting & Talent Management? Simple: Several parents registered their children with my company, and they were getting work. These proud parents posted in the FaceBook group how Cain Casting had gotten their children work.  That's it. When Lisa found out that I charge a registration fee, she went ballistic and posted the above statement in that group. The thing is, I don't discriminate. Anyone can register with my company to get the same services. I don't have to meet with anyone in order to be their talent consultant. I can take on ANY person and help them succeed. I felt Lisa was attacking me in this forum. 
 
I first went to Rosemary, one of the volunteer admins:
 


 
 
Discussing Cain Casting & Talent Management was causing negativity? Parents were thrilled that their children were getting work, and wanted to share it with other parents. How is that negative? It was baffling, really. 
 
Clearly, I wasn't getting anywhere with her, so I attempted to get in touch with the "group attorney," Lisa:
 




 Lisa refused to talk to be about why she wrote what she did about my company. She insisted on speaking with my attorney. It didn't make sense to me. So, I called my attorney and explained what was going on. He, too, told me that he only need to be contacted if they were bringing some sort of lawsuit against me-- And they would be the ones to contact him, not the opposite. I just wanted questions answered.
 
My attorney looked at all of the screenshots that you see above. He asked me if I would like to bring charges against Lisa, Rosemary and the other administrators. He said that, based on the number of people in the group, I could sue them for $500,000.
 
Believe me, it was tempting. Verrrrrry tempting. However, I'm a mom. I have a family. I have a house. I have a conscience. I didn't want to ruin a couple of mothers' lives because they are seemingly jealous of my company and my success. (Dream Stealers.) And, to be honest, when I won the case, how would these moms pay me $500,000? I'm not going to lash out and ruin someone because they lashed out at me first. My mother always taught me that two wrongs don't make a right. I tend to take the advice of people I know and love, not strangers that spout off at the mouth.
 
So, I tried to reach out to another one of the volunteer administrators, and had Rosemary in the same chat:
 





 
 
As you can see, Rosemary felt the need to add the "group attorney," Lisa to the chat. The other admin never even replied to me. And, as you can see, I found out what law firm Lisa works for and I contacted them. From what I understand, attorneys aren't supposed to throw around free legal advice, especially when the ramifications hurt a legitimate company. The paralegal I spoke with apologized to me, and explained to me that Lisa is not a full attorney with their law firm, but what is called "up counsel." She gave me an email address to send everything above to, which I did. I told them that I would not sue her for libel (which would also look very bad for their law firm) if she would take the posts down.
 
Within days, the post in the group was removed. All traces of Cain Casting & Talent Management were removed, which was fine with me. I still don't know why I was attacked in the first place. Another thing my mom always says is "The dark attacks the light."  (Dream Stealers.)
 
So, why am I bringing this all to the surface in my blog?
 
It appears as though Lisa can't stop talking about Cain Casting & Talent Management. Since we have so many people in New England, I decided to create a division of Cain Casting & Talent Management that takes care of those people on my roster in that region. The day that I decided to do this, I posted about it on the Cain Casting Fan Page. Within hours, three of our children were cast in a PSA for the Boston Children's Museum. We made connections with several other agents, casting directors and production companies in Boston. It was a great day for Cain Casting & Talent Management.
 
The next day, Lisa decided to start posting about me and my company in yet another group. I contacted that group administrator and told him I would appreciate if he would remove her libelous posts from his group. He went right to her. (I don't know if the posts were removed or not.)
 
While I was on the phone with a friend that is a Casting Associate last night, my office line cut in at 9pm. Since I had a bunch of kids just wrap from the new Spielberg movie, I hung up with my friend and answered the line.
 
It was Lisa.
 
She told me that the law firm didn't care whether or not she posted anything on FaceBook, because what she posts is private. (If that were the case, what she posted in the first group wouldn't have mattered.) She told me that I own an agency. (She still has had NO dealings with my company.) She told me that the NYS Department of Labor would agree with her. (Um, they've already given me a LETTER stating the nature of my business, thanks.)  The funniest thing she said is that I brag.
 
I brag.
 
I brag.
 
I asked her how I brag. She replied, "You say that you love getting your kids work."
 
To which I replied, "But, I do love getting my kids work. I also love chocolate. And I love to travel. How is that bragging?"
 
10 Cain kids hard at work
Maybe because I get my talent so much work that she thinks I'm bragging about it when I post congratulations to them on the fan page? I do that for the parents, so that THEY can brag about their kids. I mean, I'd brag if my kid was selected to do a one-on-one scene with someone like Jason Sudeikis. (Oh, wait... That really DID happen, and I only posted about it on my personal fan page.) I post the work that the talent on my roster gets so it can be pointed out to their friends and family. Is it wrong to be proud? Is it wrong to want to help?
 
A few minutes into this call - that I really, really, really wish I recorded - my business partner cut in about something that happened on a set that 17 of my kids were working. (I'm sorry, is a fat bragging? Because SEVENTEEN of Cain Casting's kids were booked on the new Spielberg movie.) I told her I had to go and I hung up on her.
 
She won't leave me alone. She won't leave my company alone. She can't stop talking about me, and I don't know why. I don't understand the jealousy and smear campaign. I run a strong, honest company. I have helped over 200 people earn a cumulative of over $100,000 in a year. I work hard. My assistants work hard.
 
I will be contacting the Massachusetts Bar Association about this woman. I'm pretty sure you can't give legal advice, and it goes against some attorney creed. I've got all of the proof I need to show what she did. I've done nothing.
 
And to those parents that listen to the bad advice given about my company: You need to do your own research. You need to speak with some of the parents that have kids on my roster and listen to their  experiences with Cain Casting & Talent Management. If you truly want to get your kids ahead in the entertainment industry, you need a good talent manager and talent consultant on your side. You need someone who knows the business and is an advocate for you and your kids. Whether it's Cain Casting or not doesn't matter-- I'm just telling you the steps that you need to take in order to get ahead. The worst possible thing you can do is listen to people that don't know what they're talking about.

And, whatever you do, never, ever, ever become a Dream Stealer.